“MY CAUSE” WEB FEATURE FOR SEPTEMBER SPOTLIGHTS FLORIDA GEORGIA LINE AND “OUTNUMBER HUNGER”
“MY CAUSE” WEB FEATURE FOR SEPTEMBER SPOTLIGHTS
FLORIDA GEORGIA LINE AND “OUTNUMBER HUNGER”
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WEB FEATURE AVAILABLE ON ACMLIFTINGLIVES.ORG STARTING TODAY
Tweet: September's @ACMawards Lifting Lives’ My Cause is @FLAGAline & @OutnumberHunger! Watch here: http://bit.ly/ACMMyCause
Encino, CA (September 5, 2013) – ACM Lifting Lives® announced today that the September “My Cause” web feature will spotlight Florida Georgia Line and the charity organization, Outnumber Hunger. The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.
My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists. Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes. Over the past two years, ACM Lifting Lives has donated more than $190,000 to artists’ favorite charities through this program, and will again make a donation in addition to driving fan awareness.
This month, “My Cause: Outnumber Hunger” highlights a partnership between Big Machine Label Group, General Mills and Feeding America to help fight hunger in local communities across the country. Approximately one in six Americans struggles with hunger and this initiative is responsible for over 6.7 million meals secured this year alone. It’s an issue that often affects hardworking families who face tough decisions about whether to pay bills or pay for food. For more information on the program, visit http://outnumberhunger.com/.
Click here to watch the September “My Cause” video and donate to this cause.
About ACM Lifting Lives
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music. Each year, ACM Lifting Lives provides funding to music-related therapy and education programs, including the organization’s flagship ACM Lifting Lives Music Camp, a partnership since 2010 with Vanderbilt Kennedy Center for Excellence in Developmental Disabilities in Nashville, TN. ACM Lifting Lives Music Camp is a week-long residential program open to individuals with Williams syndrome, talented in music from around the nation, and has a dual purpose of studying Williams syndrome while providing music enrichment through performance and education. Other Lifting Lives giving includes serving members of the country music community who face unexpected financial hardship through the Diane Holcomb Emergency Relief Fund, and partnering with music artists to improve lives. For more information, please visit www.ACMLiftingLives.org.
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Media Contact:
Academy of Country Music
Jenelle Scott
(818) 815-4218